"BAP" is a term used to identify the grains used in Korean cuisine.
The logo is a stylized amalgamation of Chinese and Japanese calligraphy using the character for “rice”, which is also recognizable in the Korean language as well.
This whole grain product comes in three types: brown sweet rice, black sweet rice and mixed grain (five in one). BAP also helps promote healthy eating and, by extension, a healthier lifestyle. The packaging is intended to be re-used as a lunch bag or a hanging pocket organizer.
The tag includes descriptions of the grain, instructions on how to prepare each particular rice product and how to transform the packaging into second and third life objects. Each hand-sewn package is adorned with the product logo, which also forms a cute feline face.
(Adobe Design Achievement Awards (ADAA) 2015 Semifinal)
Stuffing Cheeks is a healthy cookie treat for hamsters, gerbils, rats and mice, based on the concept of a hamster's cheek pouches.
One of the most easily recognizable and distinct features of a hamster is the cheek pouches. Hamsters use these pouches to store food like a grocery bag that they always have available. By packaging the treats in two transparent pockets, they emphasize the concept of the cheek pouch.
I used watercolour, ink pen and graphics using Illustrator. All illustrations done by Gina.
The annual Seoul Lantern Festival displays traditional handcrafted hanji lanterns on the Cheonggyecheon Stream that is 5.8 kilometres long and runs through the heart of downtown Seoul. Visitors see traditional lanterns produced by international artists and local citizens and learn about Korean history. Tickets are sold for the event, which includes lantern making, flying, and floating events. The entire event is presented bilingually in English and Korean.
Materials I used:
Korean traditional hanji paper
West coast Mammals' Gestation Periods
This infographic presents West coast mammals' gestation periods, number of babies they produce and their mating seasons. The mammals are hand-drawn with pencil crayons and watercolour. All illustrations done by Gina Kim.
Frequent consumption of red meat can lead to variety of possible health risks.
Terry Fox Journey
Infographic based on Terry Fox's journey of the marathon and the charity.
HUNGRY BABY helps beginner moms know how, what and when to feed their newborn babies. Moms will constantly receive food information as time progresses, and the progression lasts up to two years. Moreover, there is an automatic monthly checkup to help to recognize the signs of their babies’ food progression before moving onto the next food stage.
Alice in Zero Waste Land is an instructions/information book that tells you how to reuse common household items. I incorporated some popups on the divider pages to give a 3 dimensional look.
Concept of the book: Instead of Alice going to the Wonderland, she travels to the Zero Waste Land where there is absolutely no waste. Throughout the adventure, Alice meets various household items that can be reused in creative and unique ways.
Materials I used: Acrylic paint and collages to create the visuals.
All illustrations done by Gina Kim.
This is an infographic that shows how water scarcity and misuse threaten our planet. Today, nearly 1 billion people in the developing world don't have access to clean water, yet we in the developed world do not realize the preciousness of our water and we often waste it.
22"X 32" (Full size)
8" X 11" (Folded size)
The original name of the “Heart and Stroke Foundation” has been changed to “Heart Foundation” due to the negativity of the word “stroke” affecting the feelings of the audience towards the brand. The Heart Foundation’s new identity illustrates a simple and clean approach, yet it maintains the sincerity of the original research foundation.
On top of the heart, there is a lower case letter “h” that represents the arteries of the heart. The traditional heart shape symbolizes the real human heart, portraying the foundation’s main goal of creating a powerful organization for more research on heart disease and to better educate Canadians about heart health.
A typography project constructed using small metal pins. The pins easily create direction and texture to visually convey the physical characteristics of the word "flow".
This is a campaign designed to raise awareness of teenage depression issues. The target audience is the 15-30 demographic. Depressed teenagers tend to have a different mentality and they perceive life very differently. For example, emotionally distressed teens see a chair not as a piece of furniture, rather it is a means to end their suffering. This message is presented through contrasting colours and line drawings.